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Personal branding is all about how you present yourself to others. This can be through your resume or your online presence such as LinkedIn and Facebook.

Employers or potential clients will often seek us out online to find out what they can about who they are meeting, interviewing or doing business with. People get a sense of you from what they find online.

Presenting a professional profile or resume is important when seeking new opportunities. It can be the difference between being considered for a job and missing out. You may be looking at changing careers. Thinking about the type of job you want to move into and what you need to do to get there is the first step towards.

As with anything, planning is key. You need to set your mind on what your goal is, look at where you are now and identify any skills or experience that you need to move into a higher position or change career focus all together.

Your resume needs to be geared towards the type of role you are applying for. While the majority of your information will be similar, you should focus in on the skills and experience you have that are relevant to the role or any transferable skills.

With LinkedIn, you should make sure that your profile is up-to-date. Follow people who are where you want to be and seek out connections in relevant industries. Ask people who know you for recommendations or testimonials.

Facebook is considered a more social, personal platform. One rule I live by is to only post on Facebook what you would be happy for a potential employer to see.

No idea where to start? There are loads of resources online and if you are still not sure, seek out a professional to help you on your way.

The key thing to remember is it is personal – it is all about you and how you put yourself out there.